3 Reasons to Serve Up a Delicious USP

Seriously people…I love donuts.

Mostly I like the ones filled with frosting or jelly. So you can send those anytime you’d like….

I’m not all scary-obsessed-fan about donuts, I will eat just about any donut…seriously, deep-fried sugary bliss…how can any donut actually be BAD?

However, I do have my preferences…and here’s where we get to the part about your USP (unique selling proposition) and why you need to make yours delicious.

And for the record, when I say *delicious* I simply mean this…why you?

Okay, here we go:

1. Donuts

I prefer Krispy Kreme, they have these wonderful chocolate covered frosting filled donuts…have I mentioned I like frosting?

So much sugar your teeth hurt and your dentist starts calling but you can’t hear the phone ringing because you’re passed out on the sofa from the blood sugar crash.

But, mmmmmmmmmmmmmm, when you wake up…more donuts!

Served warm there’s nothing more delicious but alas not on every corner.

Krispy Kreme, sugary goodness…warm, glazed – moderately available.

2. Donuts

When my preference is unavailable I will definitely do Dunkin Donuts. They too have a frosting filled donut…in fact they have two! Chocolate frosting filled and vanilla frosting filled…mmmm…. mmmm….mmmm. Not as easy to eat because they are powder sugar coated for delightful goodness.

But, unlike glazed, you’re generally not going to be able to hide the fact that you’ve had one…the powdered sugar on your shirt and pants is a dead give away.

But there’s a Dunkin on every corner, almost, so you are never far from donuts.

Dunkin Donuts are not stealth! But still sugar coated goodness – readily available.

3. Donuts

I may have my preferences and my back up preferences for donuts and it’s all good…but then there’s the coveted donut…

The donut I’ve never had, the donut I want more than anything, the donut I can’t have without a plane ticket and an insulin injection…the Voo Doo Donut.

Do they taste good? Doesn’t matter, just LOOK at them.

What could possibly make a plain ol’ donut any better? Well bacon, marshmallows and cereal for donut-sake!

I’m getting faint just looking at them. Cereal and bacon goodness…heaven…currently unavailable.

All I’m saying is this:  no one needs donuts, we simply want them.  And a donut is basically just a donut, right?  Wrong!  Whatever the reason for preference; taste, availability or even hard to get, make sure you’ve got a reason for your difference.

Alright, if you haven’t figured out why you need a delicious USP by now, please go back to the top and start reading again…

I have a flight to book…

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