Here’s a link to a guest post I recently did for Online Marketer Blog. Check it out and check out DJ’s site. He has some great info. Experience Marketing Article Have a Profitable Week!
Top 5 Strategies for Generating Sales
Look, making new sales or more sales doesn’t have to exorbantly expensive or hugely time consuming. These four strategies will have you filling your appointment book in no time. 1. Use What You Have! It is a whole lot cheaper and easier to sell to your existing client list than it is to say… re-invent [...]
Marketing and Negative Splits
In running, negative splits mean that you run the last half faster than the first half. Yes, another running analogy… what can I say, I think when I’m running. So I’m planning my four mile run for this afternoon and after working all day, nine hours, the idea of running four miles seems… well, like [...]
Marketing Doesn’t Have to Be Hard…
Marketing, the topic itself, is such a big one, that I think people tend to get overwhelmed by it. Do NOT get overwhelmed! Marketing doesn’t have to be hard, in fact, most of the marketing you do will encompass most of what you do in any given day. The key is to be aware of [...]
Don’t Just Build It – Sell It!
There is this “built it and they will come” misconception out in the business world. Build a blog and readers will come. Build an online store and customers will come. Build a brick ‘n mortar business, hang a sign and they will come. It just doesn’t work that way and if you are a new [...]
Marketing Creativity – Practice Makes Perfect
One of the basic concepts in a book by John Elliot titled “Overachievement” is the idea that training is practice, the performance is auto-pilot. As I went for a run the other day I thought about this notion of training as practice and performance as auto-pilot and what it means for more than just my [...]
Are You Responding Usefully to Your Customers?
When I say usefully, I mean do you actually give them something to work with. All customers have questions. Some are easy to answer, other are not so easy. Some are great questions and others are hard to work with. Some questions are very predictable and others are very un-predictable. The thing is, when someone [...]
Marketing Basics: Customer Communication
I am amazed at how effective simple customer communication is. I send out a flyer to my core customer list and I get a 40% response rate. And yet, when I tell small business owners and mini-prenuers how effective the strategy is… they just change the subject or make excuses. Recently, I was with my [...]
Personality Marketing: Why It Won’t Work For Me…
Excuse me while I yawn…. Okay, I hear this often – “it won’t work for my kind of business”. I really believe that if you believe it won’t work for your business, it won’t. When it comes to marketing keeping an open mind is critical to success. Sometimes you have to make the leap. Keeping [...]
“Overwhelmed” : Marketing Unhinged Week in Review
At the end of what feels like the longest week ever… I have to admit that when Wednesday hit I got hit with a tsunami of stuff. And no amount of planning and strategizing, organizing and schedule will help when things become overwhelming. There just aren’t enough hours in the day. The key to getting [...]
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