Marketing Basics: George Michael’s Guide to Blogging With Faith

So, it started out as a joke.

But then it moved into the dare kind of realm…I love a good dare…even better than that would be a double dare…but I didn’t get one of those.

Kathleen O’Conner is not expecting me to write about George Michael and faith because the whole headline using 80’s music icons was just supposed to be funny.  Then she said she expected to see my post on Monday.  I, of course, couldn’t resist.

Now the worst part of this whole thing is the fact that she’s the writer…the creative one, the one who can write the words that make the whole world sing…okay wrong decade but you get the idea.

I could have focused on headlines but that would have been too easy and she had just done that, so I had to stew about this for a bit because I still need to give you some marketing know-how and that’s when it hit me…

Faith!  That’s it! Faith!  “Cause you gotta have faith!!”

And that‘s the thing, the big marketing take away…ready?

Faith might work for George Michael but not for bloggers and certainly not for any business person or marketer.  There’s just no excuse for it.  Instead “you gotta have testing”.

Yup that’s it.

In marketing, testing is king.  With all the analytics tools that exist, there’s no reason to guess at whether your newest promotion is working or failing miserably.  And if failing, you tweek and put it back out there.  This means not just your web site copy or your product branding, but also the packaging, the colors, the specific words, the price, everything.

Blue text colored red instead could increase sales or make them fall flat but unless you are testing you’ll never know.

So that’s my big take away.  Don’t have faith, test instead.

Wanna share your favorite 80’s tune? Or better yet a testing method that works for you?  Please share below