I know what you want.
One solid, quickie fix.
One thing that will make everything “better”.
One thing that requires little work ‘cause you’re busy.
One thing that makes the dough roll in.
Problem is… there exists no such thing.
Some of you are going to stop reading now. You’ll glaze over. Assume I’m wrong and off you’ll go. You’ll unsubscribe from my newsletter. You may never show up to my site again…
It’s okay with me, really.
If you are still here, then here’s what you really need to know about success.
It happens “behind the scenes”.
I was, many years ago, a filmmaker. I spent a LOT of time in theater and then moved into the film genre. What I did very little of was act. It just wasn’t my thing. I didn’t enjoy it as much as I enjoyed the behind the scenes stuff.
Now let’s talk about making a short film for just a second. It has lots of components:
- Screenplay which has all the blocking for the actors
- Lighting script
- Audio script
- Script for cinematography
- Equipment list
- Camera crew
- Lighting crew
- Sound crew
- Locations permission
- Film processing
- Editing, hours and hours of editing
- Titles, credits
- Oh… and Actors
Aside from the actors you really don’t see any of the rest of it. It all happens behind the scenes. It takes months and months of production to bring a short 10-minute film to life. It is a tremendous amount of work.
I loved it. All the behind the scenes stuff. All the orchestrating and directing.
I still do.
When I think about my current local business, my work all happens behind the scenes. All the marketing and selling. All the networking and communication. All the paperwork, invoicing, billing, taxes, inventory, negotiating… All behind the scenes.
What people see when they come in for Porsche service is a smile and great service work. They leave in a repaired/serviced vehicle with no worries.
It takes a lot to make that happen. My job.
It’s the same for your business. It’s the same for every business.
All the businesses that make the economy go that you’ve never heard of run the same way. All the businesses you have heard of run the same way.
There’s no “one thing”.
It’s all a large culmination of many things.
Worse yet… they all take directed effort, consistency and testing.
No one thing works out of the box for every business. No one book, ebook, course or class can do it.
It’s a matter of what works for your endeavor and that is probably very different from Sally’s endeavor and much different from Frank’s… even if you’ve all read the same book.
So what am I saying, exactly?
Stop looking for the one thing that takes little effort because it doesn’t exist. Pick anyone out there right now that you consider a business superstar and spend some time finding out their story. I think you’ll be surprised about the 12 hour days and consistent directed effort.
It isn’t easy. No one should tell you it is. Anyone who says they have “the” answer is lying. There isn’t one answer, there are many. You’ve got to use them all.
You don’t go to war thinking you’ll just a use a sword if you’re hoping to win… Nope you open up the basement and you pull out everything in your arsenal and you use it all. And before you start shooting off bullets and arrows you make a strategic plan for what you will use, how you will use it and when.
Stop looking for the quickie fix.
Instead, step up to the plate and be the absolute best you can be at what you do. Tackle the “behind the scenes” with passion and if you need help get it.
Continue to learn. Continue to try and apply. Continue to test.
Continuous, consistent directed effort, every day.
That’s the color of success.